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BOY The Dog(TM), a New Worldwide E-Commerce Gateway
for Animal Lovers, Teams With...
Wed Jun 4, 2008
for Animal Lovers, Teams With...
Wed Jun 4, 2008
BOY The Dog(TM), a New Worldwide E-Commerce Gateway for Animal Lovers, Teams With NBA Executive
to Launch One-of-a-Kind Web site African-American owned company joins forces with Houston Rockets'
Keith Jones to deliver a unique online pet community
LOS ANGELES, June 4 /PRNewswire/ -- Looking for a great place for animal lovers? Thinking about a little
"bling bling" for your favorite pet? Considering whether your pet is Hollywood material? Any of those and
countless other categories will highlight the launch of BOY The Dog(TM) (http://www.boythedog.com) in
what promises to be the hottest virtual destination for pet owners worldwide.
"BOY," a real life loveable dog, was discovered in the summer of 2007, when Founder C.C. Alexander II
happened upon a litter of Chihuahua/Jack Russell puppies. He was immediately drawn to a wide-eyed pup,
who happened to be the "personality" of the litter. Once in tow, the puppy would only respond to "BOY" and
so he was named and the idea for BOY The Dog(TM) was soon developed.
Passionately created and designed from a desire to help support humane societies worldwide, BOY The
Dog(TM) will feature a BOY Blog, a link to the Rainbow Bridge, pet apparel, music-downloads, custom
designed toys as well as host an interactive link between pet owners across the globe. In collaboration with
longtime friends and business partners Keith Jones, an executive with the NBA's Houston Rockets,
character creator C.C. Alexander II and toy industry legend Harold A. Nizamian, known as the "Father of
Garfield," the idea soon grew to create a gathering place where like-minded pet owners could communicate,
seek information, discover new product lines & post their favorite stories and photos of their treasured pets.
Nizamian made Garfield a household name in 43 countries through his plush toy found clinging to car
windows everywhere during the late 1980s. He founded Timeless Toys in 1998, a company dedicated to
producing unique, high-quality products while maintaining best in class standards of service in the industry.
BOY The Dog LLC will provide a toy plush animal product line, which will include puppets, slippers and other
specialty items.
BOY The Dog(TM) has partnered with TuneTees LLC, which created the first music-inspired, multi-brand
apparel line to combine digital music with designer T's and apparel. The company recently launched its
Doggy TuneTees(TM) line as well as the newly created lifestyle brand with Beachaholic Records. This will
allow online purchases of designer pet apparel and downloadable music. A portion of the proceeds will
benefit MusiCares, the non-profit arm of the National Academy of Recording Arts and Sciences (NARAS),
which is devoted to helping musicians in need.
"By partnering with Timeless Toys and TuneTees, we have created an online community that delivers the
finest pet related e-commerce and provides an interactive site allowing animal enthusiasts worldwide to
celebrate their experiences through photo displays and many other activities," said Jones.
Music inspired by "BOY" and a record album will soon be released. A preview can be found on the site,
with two songs being featured from the album: BOY's theme song, "Choose Me," and "Underdog." Additional
site features will focus on user-interaction through an online pet photo gallery, a monthly newsletter for
community members and the BOY Fan Club. These features will give pet owners a way to interact with
others and allow them the ability to build communities around similar interests and concerns for their pets.
Perhaps the most treasured page on the site is the one assigned to the Rainbow Bridge, where pet owners
who have been saddened by the loss of their loyal companion can share their photos and memories online
with those who have suffered the same loss. "We know that animal owners are passionate about their pets
and consider them an integral part of their family," continued Jones. "We are providing a gathering place for
them to share their love and memories through photo displays and online discussions with people from all
corners of the globe who know the strength and longevity of a pet's unconditional love."
WWW.BOYTHEDOG.COM -- "A Gathering Place For Animal Lovers Worldwide"
Media Contact:
Michael Downer
310-384-5184
SOURCE BOY The Dog
Michael Downer, +1-310-384-5184, for BOY The Dog
to Launch One-of-a-Kind Web site African-American owned company joins forces with Houston Rockets'
Keith Jones to deliver a unique online pet community
LOS ANGELES, June 4 /PRNewswire/ -- Looking for a great place for animal lovers? Thinking about a little
"bling bling" for your favorite pet? Considering whether your pet is Hollywood material? Any of those and
countless other categories will highlight the launch of BOY The Dog(TM) (http://www.boythedog.com) in
what promises to be the hottest virtual destination for pet owners worldwide.
"BOY," a real life loveable dog, was discovered in the summer of 2007, when Founder C.C. Alexander II
happened upon a litter of Chihuahua/Jack Russell puppies. He was immediately drawn to a wide-eyed pup,
who happened to be the "personality" of the litter. Once in tow, the puppy would only respond to "BOY" and
so he was named and the idea for BOY The Dog(TM) was soon developed.
Passionately created and designed from a desire to help support humane societies worldwide, BOY The
Dog(TM) will feature a BOY Blog, a link to the Rainbow Bridge, pet apparel, music-downloads, custom
designed toys as well as host an interactive link between pet owners across the globe. In collaboration with
longtime friends and business partners Keith Jones, an executive with the NBA's Houston Rockets,
character creator C.C. Alexander II and toy industry legend Harold A. Nizamian, known as the "Father of
Garfield," the idea soon grew to create a gathering place where like-minded pet owners could communicate,
seek information, discover new product lines & post their favorite stories and photos of their treasured pets.
Nizamian made Garfield a household name in 43 countries through his plush toy found clinging to car
windows everywhere during the late 1980s. He founded Timeless Toys in 1998, a company dedicated to
producing unique, high-quality products while maintaining best in class standards of service in the industry.
BOY The Dog LLC will provide a toy plush animal product line, which will include puppets, slippers and other
specialty items.
BOY The Dog(TM) has partnered with TuneTees LLC, which created the first music-inspired, multi-brand
apparel line to combine digital music with designer T's and apparel. The company recently launched its
Doggy TuneTees(TM) line as well as the newly created lifestyle brand with Beachaholic Records. This will
allow online purchases of designer pet apparel and downloadable music. A portion of the proceeds will
benefit MusiCares, the non-profit arm of the National Academy of Recording Arts and Sciences (NARAS),
which is devoted to helping musicians in need.
"By partnering with Timeless Toys and TuneTees, we have created an online community that delivers the
finest pet related e-commerce and provides an interactive site allowing animal enthusiasts worldwide to
celebrate their experiences through photo displays and many other activities," said Jones.
Music inspired by "BOY" and a record album will soon be released. A preview can be found on the site,
with two songs being featured from the album: BOY's theme song, "Choose Me," and "Underdog." Additional
site features will focus on user-interaction through an online pet photo gallery, a monthly newsletter for
community members and the BOY Fan Club. These features will give pet owners a way to interact with
others and allow them the ability to build communities around similar interests and concerns for their pets.
Perhaps the most treasured page on the site is the one assigned to the Rainbow Bridge, where pet owners
who have been saddened by the loss of their loyal companion can share their photos and memories online
with those who have suffered the same loss. "We know that animal owners are passionate about their pets
and consider them an integral part of their family," continued Jones. "We are providing a gathering place for
them to share their love and memories through photo displays and online discussions with people from all
corners of the globe who know the strength and longevity of a pet's unconditional love."
WWW.BOYTHEDOG.COM -- "A Gathering Place For Animal Lovers Worldwide"
Media Contact:
Michael Downer
310-384-5184
SOURCE BOY The Dog
Michael Downer, +1-310-384-5184, for BOY The Dog
| THOMSON REUTERS |
| THOMSON REUTERS |
| "A Gathering Place For Animal Lover's Worldwide" |