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Press Release Source: BOY The Dog
BOY The Dog(TM), a New Worldwide E-Commerce Gateway for Animal Lovers, Teams With NBA
Executive to Launch One-of-a-Kind Web site
Wednesday June 4, 4:32 pm ET
African-American owned company joins forces with Houston Rockets' Keith Jones to deliver a
unique online pet community
LOS ANGELES, June 4 /PRNewswire/ -- Looking for a great place for animal lovers? Thinking about a little "bling
bling" for your favorite pet? Considering whether your pet is Hollywood material? Any of those and countless
other categories will highlight the launch of BOY The Dog(TM) (http://www.boythedog.com) in what promises
to be the hottest virtual destination for pet owners worldwide.
"BOY," a real life loveable dog, was discovered in the summer of 2007, when Founder C.C. Alexander II
happened upon a litter of Chihuahua/Jack Russell puppies. He was immediately drawn to a wide-eyed pup,
who happened to be the "personality" of the litter. Once in tow, the puppy would only respond to "BOY" and so
he was named and the idea for BOY The Dog(TM) was soon developed.
Passionately created and designed from a desire to help support humane societies worldwide, BOY The
Dog(TM) will feature a BOY Blog, a link to the Rainbow Bridge, pet apparel, music-downloads, custom designed
toys as well as host an interactive link between pet owners across the globe. In collaboration with longtime
friends and business partners Keith Jones, an executive with the NBA's Houston Rockets, character creator
C.C. Alexander II and toy industry legend Harold A. Nizamian, known as the "Father of Garfield," the idea soon
grew to create a gathering place where like-minded pet owners could communicate, seek information, discover
new product lines & post their favorite stories and photos of their treasured pets.
Nizamian made Garfield a household name in 43 countries through his plush toy found clinging to car windows
everywhere during the late 1980s. He founded Timeless Toys in 1998, a company dedicated to producing
unique, high-quality products while maintaining best in class standards of service in the industry. BOY The Dog
LLC will provide a toy plush animal product line, which will include puppets, slippers and other specialty items.
BOY The Dog(TM) has partnered with TuneTees LLC, which created the first music-inspired, multi-brand
apparel line to combine digital music with designer T's and apparel. The company recently launched its Doggy
TuneTees(TM) line as well as the newly created lifestyle brand with Beachaholic Records. This will allow
online purchases of designer pet apparel and downloadable music. A portion of the proceeds will benefit
MusiCares, the non-profit arm of the National Academy of Recording Arts and Sciences (NARAS), which is
devoted to helping musicians in need.
"By partnering with Timeless Toys and TuneTees, we have created an online community that delivers the finest
pet related e-commerce and provides an interactive site allowing animal enthusiasts worldwide to celebrate
their experiences through photo displays and many other activities," said Jones.
Music inspired by "BOY" and a record album will soon be released. A preview can be found on the site, with
two songs being featured from the album: BOY's theme song, "Choose Me," and "Underdog." Additional site
features will focus on user-interaction through an online pet photo gallery, a monthly newsletter for community
members and the BOY Fan Club. These features will give pet owners a way to interact with others and allow
them the ability to build communities around similar interests and concerns for their pets.
Perhaps the most treasured page on the site is the one assigned to the Rainbow Bridge, where pet owners
who have been saddened by the loss of their loyal companion can share their photos and memories online with
those who have suffered the same loss. "We know that animal owners are passionate about their pets and
consider them an integral part of their family," continued Jones. "We are providing a gathering place for them to
share their love and memories through photo displays and online discussions with people from all corners of
the globe who know the strength and longevity of a pet's unconditional love."
http://WWW.BOYTHEDOG.COM -- "A Gathering Place For Animal Lovers Worldwide"
Media Contact:
Michael Downer
310-384-5184
--------------------------------------------------------------------------------
Source: BOY The Dog
BOY The Dog(TM), a New Worldwide E-Commerce Gateway for Animal Lovers, Teams With NBA
Executive to Launch One-of-a-Kind Web site
Wednesday June 4, 4:32 pm ET
African-American owned company joins forces with Houston Rockets' Keith Jones to deliver a
unique online pet community
LOS ANGELES, June 4 /PRNewswire/ -- Looking for a great place for animal lovers? Thinking about a little "bling
bling" for your favorite pet? Considering whether your pet is Hollywood material? Any of those and countless
other categories will highlight the launch of BOY The Dog(TM) (http://www.boythedog.com) in what promises
to be the hottest virtual destination for pet owners worldwide.
"BOY," a real life loveable dog, was discovered in the summer of 2007, when Founder C.C. Alexander II
happened upon a litter of Chihuahua/Jack Russell puppies. He was immediately drawn to a wide-eyed pup,
who happened to be the "personality" of the litter. Once in tow, the puppy would only respond to "BOY" and so
he was named and the idea for BOY The Dog(TM) was soon developed.
Passionately created and designed from a desire to help support humane societies worldwide, BOY The
Dog(TM) will feature a BOY Blog, a link to the Rainbow Bridge, pet apparel, music-downloads, custom designed
toys as well as host an interactive link between pet owners across the globe. In collaboration with longtime
friends and business partners Keith Jones, an executive with the NBA's Houston Rockets, character creator
C.C. Alexander II and toy industry legend Harold A. Nizamian, known as the "Father of Garfield," the idea soon
grew to create a gathering place where like-minded pet owners could communicate, seek information, discover
new product lines & post their favorite stories and photos of their treasured pets.
Nizamian made Garfield a household name in 43 countries through his plush toy found clinging to car windows
everywhere during the late 1980s. He founded Timeless Toys in 1998, a company dedicated to producing
unique, high-quality products while maintaining best in class standards of service in the industry. BOY The Dog
LLC will provide a toy plush animal product line, which will include puppets, slippers and other specialty items.
BOY The Dog(TM) has partnered with TuneTees LLC, which created the first music-inspired, multi-brand
apparel line to combine digital music with designer T's and apparel. The company recently launched its Doggy
TuneTees(TM) line as well as the newly created lifestyle brand with Beachaholic Records. This will allow
online purchases of designer pet apparel and downloadable music. A portion of the proceeds will benefit
MusiCares, the non-profit arm of the National Academy of Recording Arts and Sciences (NARAS), which is
devoted to helping musicians in need.
"By partnering with Timeless Toys and TuneTees, we have created an online community that delivers the finest
pet related e-commerce and provides an interactive site allowing animal enthusiasts worldwide to celebrate
their experiences through photo displays and many other activities," said Jones.
Music inspired by "BOY" and a record album will soon be released. A preview can be found on the site, with
two songs being featured from the album: BOY's theme song, "Choose Me," and "Underdog." Additional site
features will focus on user-interaction through an online pet photo gallery, a monthly newsletter for community
members and the BOY Fan Club. These features will give pet owners a way to interact with others and allow
them the ability to build communities around similar interests and concerns for their pets.
Perhaps the most treasured page on the site is the one assigned to the Rainbow Bridge, where pet owners
who have been saddened by the loss of their loyal companion can share their photos and memories online with
those who have suffered the same loss. "We know that animal owners are passionate about their pets and
consider them an integral part of their family," continued Jones. "We are providing a gathering place for them to
share their love and memories through photo displays and online discussions with people from all corners of
the globe who know the strength and longevity of a pet's unconditional love."
http://WWW.BOYTHEDOG.COM -- "A Gathering Place For Animal Lovers Worldwide"
Media Contact:
Michael Downer
310-384-5184
--------------------------------------------------------------------------------
Source: BOY The Dog
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| "A Gathering Place For Animal Lover's Worldwide" |