BOY The Dog foreword by Chairman Howard "H" White:
I’ve known BOY The Dog Founder C.C. Alexander II for 18 years. He’s had the dream of
creating characters like BOY long before that. To see someone put an idea together and
not let it die is something earthshaking. You see, I believe that “belief” is the most powerful
tool in the universe. It is right there with “attitude”. To process these traits you don’t have to
be born rich or to have made millions or billions of dollars. You don’t have to look a certain
way or dress by a certain standard. You just have to get up with an unrelenting desire that
fuels your very soul.
It must be something that in the face of everything that happens cannot change your
outlook on the world. It cannot cease when things are bad or when things just don’t seem
to go your way. When the world turns against you it must still remain unchanged. It cannot
cease to exist because “today isn’t my day.” It must be a part of you that cannot die. This is
something that I know about. It’s the same “belief” that started the Jordan Brand. It’s the
same “belief” that the Wright Brothers had. It is the “belief” that the world will be a better
place because of your idea. It is the “belief” that your ideas and those who buy into them
will make the world a better place for everyone to live.
BOY The Dog, is composed of people that want to make the world a better place to live.
It’s composed of people that want to help people see that with the right tools anything is
possible. It’s composed of people that know what it is to have struggled and failed. They
know what it is to get up and fall again. They know that in the mist of all that happens the
next step will bring them closer to their dreams. It’s a group of people that share a common
bond. BOY The Dog has been brought together by a common vision.
The vision is one of belief and power. BOY The Dog, is powered by
people that realize that true power is in the journey; not in the
destination.
If you look in the mirror and see that you are an agent for change. If you
see that you live with a power of “belief”. If the reflection that comes back
says that you want the world to be a better place for all people. You are
already a part of BOY The Dog. For we know that if you shoot for the
moon, even if you miss you’ll be among the stars! We are people that
see ourselves in all people and we see all people in ourselves.
Howard "H" White
Chairman
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